This advertisement for ladies day at a Irish race track invited attendees to engage in singling out transgender woman by spotting the "Stallions from the Mares" calling the ones perceived as unattractive or transgender, "dogs".
Since drunk men are known to make subjective judgments of femininity based solely on perceived sexual attraction this cruelly objectifies females and invites rape and violence against all womankind including those perceived as 'dogs'.
This add is found on Paddy Power's Horse Racing page by clicking the picture on the right titled "new tv ads".
Find this offensive? First report the video to youtube then report it to the Advertising Standards Authority (ASA)
It appears Paddy Power has already begun to feel the heat as its facebook link no longer functions and links supplied by others to its profile do not work.
But you can still add a public comment mentioning @paddypower on Twitter.
Just to clarify...although Paddy Power is an Irish company, this transphobic advertisement is highlighting the Cheltenham Festival, the one of the biggest horse racing events in England.
Needless to say, there have been many complaints made with more negative media to come, both in England and Ireland.
We Win! The Paddy Power ad is pulled by UK Broadcasters!
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